A/B Testing & Conversion Training

Training day 1: Tue, October 20th 2020
Price per person: €495

Optimization is the ongoing data-driven process of continually discovering and quantifying the most effective experience, both online and offline, for your consumers and customers.

Training Objectives

How to adopt a testing and optimization culture Which steps to take to get a test live? How to choose success metrics? How to design and build experiment? How to analyze results? Our training courses are primarily practice-oriented and given by trainers who have a great deal of practical experience.

Training Schedule

Day 1:
  • Overview of A/B Testing
  • Choosing and characterizing metrics
  • Designing an experiment
  • Analyzing results
  • Design and analyze an A/B test by yourself

Practical information

You can book your training spot online, afterwards you’ll receive a confirmation email with the training details and we will send your invoice. Once the invoice is paid we will send you a second confirmation email.

An additional 10% discount will be applied when you book for 2 or more people within the same company.

  • Course language: english, dutch
  • Requirements: This course assumes that you already have some initial knowledge on digital analytics to create cases and evaluate them afterwardsand can actively contribute to the course by sharing business experiences. A digital analytics strategy in your organization is recommended, but not a must. If necessary, you’re able to work in a safe MultiMinds sandbox environment. (Please mention when subscribing.) Bring your own laptop. Off course your organization needs online presence (at least a website or an app).
  • Lunch: selection of sandwiches
  • Hours: 9am to 5pm
  • Location: Hertshage 10, Aalst
  • Cancellations: not refundable