Day-to-day use of Google Analytics for valuable insights

Training day 1: Mon, September 21st 2020
Price per person: €495
Discount: Enroll 3 collegues, pay only for 2
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You operate in an organization that deployed Google Analytics, but you are rather unexperienced using it? You want to know how to collect actionable data? You want to learn how to gain useful insights from these data and how to make data driven decisions? You want to know the impact of your online campaigns? Then this 1-day introduction training is what you need!

You operate in an organization that deployed Google Analytics, but you are rather unexperienced using it? You want to know how to collect actionable data? You want to learn how to gain useful insights from these data and how to make data driven decisions? You want to know the impact of your online campaigns? Then this 1-day introduction training is what you need!

What you will learn

  • Digital Analytics fundamentals
  • Whatdoes an effective Google Analytics setup look like?
    • Clearly defined process: from KPI’s to dashboards
    • Qualitative and structured data
    • Checklist of to-configure things
  • How to derive great insights from the data?
    • Defining KPI's
    • Interpreting the Google Analyticsdata
    • Generating Standard & Custom Reports
    • Enhanced e-commerce
    • Tracking internal & external campaign performance
    • Sharing & Exporting data
  • Data Visualisation / Introduction of Google Data Studio: from mock-upto a working prototype

Who should join?

  • Marketing professionals or entrepreneurs who want to make data driven decisions to grow their business, spot trends or discover new opportunities.
  • Professionals who are already using / trying to use Google Analytics, but get lost in the complexity and the possibilities of the tool. (Marketing) Professionals who want to gain insights and structure in their data.
  • Professionals or entrepreneurs without a technical or analytical background.
  • Not intended for advanced Google Analytics users or for professionals in charge of the set-up / implementation of an Analytics Strategy.

Requirements

  • No experience required.
  • Bring your own laptop.
  • Preferably your organization already has a Google Analytics account and you have access to this account. A digital analytics strategy based on Google Analytics in your organization is recommended, but not a must. If necessary, you’re able to work in a safe MultiMinds sandbox environment. (Please mention when subscribing.)

Practical information

Booking:

You can book your training spot online, afterwards you’ll receive a confirmation email with the training details and we will send your invoice. Once the invoice is paid we will send you a second confirmation email.

Price: € 495 (excl. VAT)

Special discount: 2 + 1

Bring some colleagues and the 3rd person can follow the training for free!

Course language: English (or Dutch in case all participants speak Dutch)
Training instructor: Certified professional
Included: Course material, excercises, lunch and drinks

Hours: 9am to 5pm
Location: Hertshage 10, Aalst

Cancellations:
Non-refundable when cancelled less than 7 days prior to the training.
Cancellation fee is 50% when cancelled 7 to 15 days prior to the training.
Cancellation fee is 25% when cancelled 15 to 30 days prior to the training.
No cancellationfee when cancelled +30 days prior to the training.