VIII - Thou shalt keep humans in the loop
Once you’re delivering data-driven CX, automation is a logical next step to scale up. However, algorithms are not perfect, and should always be supervised by humans. Here’s why.
Beyond the Buzz: Google Analytics 4
The end is near! Of Google Universal Analytics, that is. At least, that’s what Google claims, one year after launching its latest web & app analytics solution GA4. So, should you say adieu to Universal Analytics once and for all? Before you hop onto the GA4 train, here’s what you need to know.
Beyond the Buzz: data clean rooms
With privacy front and center in the quest for the optimal customer experience, data clean rooms are having a moment right now. But what are they, exactly? And can they live up to the hype? Here’s what you need to know.
VII - Thou shalt never stop optimizing
A perfect customer experience today is no guarantee for tomorrow. Lives and even whole economies change, forcing you to adapt, improvise and overcome. Or at least continuously optimize and improve customer experiences.
DIAL: MultiMind's innovation lab
Innovation never ends, which means we need to keep moving forward. That’s why we decided to create an innovation lab, whose sole purpose is to drive innovation. We call it DIAL: Data Innovation & Acceleration Lab.
Server-side tracking: what is it, and why should you consider implementing it?
In our brand new video series ‘Tricks of the Trade’, we take a deep dive into a technology or innovation we think you should be aware of. In the first installment, our digital analyst Lara Vandooren explains what server-side tracking is, and why you should care.
VI - Deliver on thy brand promise
Whether you’re aware of it or not, your company has a brand image. Customers expect certain things from your brand, based directly on your own branding or on external factors. This brand promise has an impact on your customer experience. So, if you want happy clients, deliver on your brand promise.
MultiMinds celebrates its 7th anniversary by creating an innovation lab
MultiMinds is seven years old this year: the perfect opportunity to take stock. The strategic customer data agency from Aalst doesn’t stand still. Its ambitions for the coming years are far-reaching. Reason enough for a look back and ahead with founders Siegert Dierickx and Philippe Vlaemminck.
