V - Thou shalt be customer-centric front to end

V - Thou shalt be customer-centric front to end

Optimizing your cx means not only understanding customers’ needs, but also acting on them. And to do that, you need to think customer-centric. Easier said than done, right? Thinking customer-centric means putting the customer first, front-to-end. The good news: there’s a blueprint for that.

Peter Vertongen
Peter Vertongen
Customer experience
Eureka! with Aurélie Pols (data scientist and privacy engineer)

Eureka! with Aurélie Pols (data scientist and privacy engineer)

She calls herself a recovering dataholic, and she spends most of her time fighting for privacy rights in data and tech. Aurélie Pols is a respected voice in the privacy debate, and renowned for her strong stance on the issue. We talked to her about the state of privacy and the future of data.

Siegert Dierickx
Siegert Dierickx
Eureka!
Beyond the Buzz: audience modeling

Beyond the Buzz: audience modeling

Lookalike audience modeling and evolutionary AI are revolutionizing old-school customer segmentation. Here’s what you should know.

Nicolas Lierman
Nicolas Lierman
data
IV - Thou shalt identify thy audience

IV - Thou shalt identify thy audience

Where did you last experience exceptional customer service? If your local bakery, grocer or trusted hairdresser come to mind, that’s no coincidence. It’s because they know you and act accordingly. The better you know your client, the better the experience you can offer them.

Peter Vertongen
Peter Vertongen
data
Eureka! with Jeroen Lemaire (In The Pocket):

Eureka! with Jeroen Lemaire (In The Pocket):

Have you checked the news lately? Made a shopping list? Spent money? If you did any of these using your smartphone, you’ve likely been touched by the wonderful world of In The Pocket. At the helm of the studio is Jeroen Lemaire.

Siegert Dierickx
Siegert Dierickx
Eureka!
Know thy customer

Know thy customer

While technology keeps advancing, complexity increases as well –and so do concerns about online privacy. At least part of the solution is the customer data platform (CDP), which is useful in SMEs as well as complex, international organizations.

Siegert Dierickx
Siegert Dierickx
CDP
III - Thou shalt treasure thy data

III - Thou shalt treasure thy data

Move over gold, myrrh and incense. The true treasure these days is data, so you should treat it as such. People are becoming increasingly aware of how much personal data they leave behind, and it’s a reason to be cautious.

Peter Vertongen
Peter Vertongen
data
Beyond the Buzz: recommendation engines

Beyond the Buzz: recommendation engines

the internet has a response just for you. We’ve got recommendation engines to thank for that, for better or worse. This specific application of data science can greatly improve your customer experience. Unfortunately, the technology can also amplify unhinged conspiracy.

Nicolas Lierman
Nicolas Lierman
data