Eureka! with Jascha Kaykas-Wolff (Lytics)
“Data shouldn’t be merely collected and reported on. It’s an obligation to take action.”
Beyond the Buzz: reverse ETL
Reverse ETL as an alternative to a CDP is all the talk right now. But how does it work? And which one should you decide? Find out in a new Beyond the buzz.
Growing analytics community at MeasureCamp Brussels
On the 3rd of December MultiMinds attended the 4th MeasureCamp Brussels event. For those who don’t know MeasureCamp yet, it is THE most popular analytics unconference in the world.
The online identity revolution of Web3
Online identity has long been a sore point of the internet. Here’s how Web3 promises to change that forever.
The end of third-party cookies is here. Should you consider server-side tracking as an alternative?
As we are approaching the irreversible end of third-party cookies, marketers should consider the alternatives to third-party based advertising. Faithful followers know we are big fans of server-side tracking. We developed a tool to help you decide if server-side tracking is a valid alternative for your company. Should you start
How are your customers really feeling? Sentiment analysis dissects the emotions behind written messages
Do you ever wonder how users really feel when communicating with your company? Are they just being polite while secretly frustrated? Sentiment analysis will help you discover their true emotions.
Mainstream browsers will soon block IDs in the URL to increase privacy
Another weapon in the war on third party data: Firefox has announced it will follow Brave in blocking tracking parameters from their URLs. Get the full scope on this feature.
MultiMinds Goes UK - a chat with Iain Murphy
Let’s give a warm welcome to the newest member of the MultiMinds family: meet Iain Murphy, the Managing Director of our brand new UK branch. Whoa there! Wait a minute … did you just say that MultiMinds has an international office? That’s right! We’re finally expanding – and taking
