VIII - Thou shalt keep humans in the loop

VIII - Thou shalt keep humans in the loop

Once you’re delivering data-driven CX, automation is a logical next step to scale up. However, algorithms are not perfect, and should always be supervised by humans. Here’s why.

Peter Vertongen
Peter Vertongen
Customer experience
Beyond the Buzz: Google Analytics 4

Beyond the Buzz: Google Analytics 4

The end is near! Of Google Universal Analytics, that is. At least, that’s what Google claims, one year after launching its latest web & app analytics solution GA4. So, should you say adieu to Universal Analytics once and for all? Before you hop onto the GA4 train, here’s what you need to know.

Sam Van Renterghem
Sam Van Renterghem
Google Analytics
Beyond the Buzz: data clean rooms

Beyond the Buzz: data clean rooms

With privacy front and center in the quest for the optimal customer experience, data clean rooms are having a moment right now. But what are they, exactly? And can they live up to the hype? Here’s what you need to know.

Nicolas Lierman
Nicolas Lierman
data
VII - Thou shalt never stop optimizing

VII - Thou shalt never stop optimizing

A perfect customer experience today is no guarantee for tomorrow. Lives and even whole economies change, forcing you to adapt, improvise and overcome. Or at least continuously optimize and improve customer experiences.

Peter Vertongen
Peter Vertongen
Customer experience
DIAL: MultiMind's innovation lab

DIAL: MultiMind's innovation lab

Innovation never ends, which means we need to keep moving forward. That’s why we decided to create an innovation lab, whose sole purpose is to drive innovation. We call it DIAL: Data Innovation & Acceleration Lab.

Nicolas Lierman
Nicolas Lierman
DIAL
Server-side tracking: what is it, and why should you consider implementing it?

Server-side tracking: what is it, and why should you consider implementing it?

In our brand new video series ‘Tricks of the Trade’, we take a deep dive into a technology or innovation we think you should be aware of. In the first installment, our digital analyst Lara Vandooren explains what server-side tracking is, and why you should care.

Lara Vandooren
Lara Vandooren
server-side tracking
VI - Deliver on thy brand promise

VI - Deliver on thy brand promise

Whether you’re aware of it or not, your company has a brand image. Customers expect certain things from your brand, based directly on your own branding or on external factors. This brand promise has an impact on your customer experience. So, if you want happy clients, deliver on your brand promise.

Peter Vertongen
Peter Vertongen
Customer experience
MultiMinds celebrates its 7th anniversary by creating an innovation lab

MultiMinds celebrates its 7th anniversary by creating an innovation lab

MultiMinds is seven years old this year: the perfect opportunity to take stock. The strategic customer data agency from Aalst doesn’t stand still. Its ambitions for the coming years are far-reaching. Reason enough for a look back and ahead with founders Siegert Dierickx and Philippe Vlaemminck.

Siegert Dierickx
Siegert Dierickx
data