Sharing knowledge is what we do

07 Oct 2019 — Author: Jens Buelens
tags: Dashboard, Reporting, KPI, Analytics
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4 common mistakes made in dashboard design

Dashboards can be very useful to visualise your data in an effective and clear way. Although good dashboards should be straightforward and easy to interpret, the process of building them isn’t always a piece of cake. Poor design, unclear visualisations and bad understanding of the stakeholder needs are some ...

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How to create actionable dashboards in 7 steps

Dashboarding has become more and more common as organisations look for methods to visualise their data in an effective way and gain useful insights. The power of dashboards lies in their ability to present complex information in a visual format through one single interface. They enable the stakeholders to get ...

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06 Sep 2019 — Author: Jens Buelens
tags: A/B Test, Testing, Adobe Target, Google Optimize, How-to
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The what, why and how of A/B testing

A/B testing can be a very valuable technique to optimise your website and online content. Nowadays all big companies are continuously running A/B tests in order to learn about their audience preferences and enhance the effectiveness of their online efforts. But what are A/B tests? Why do ...

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