Google offers you the opportunity to automatically create GA4-properties with basic features. We recommend doing a manual migration. Here's why.
Google recently introduced Google Analytics 4 [https://blog.google/products/marketingplatform/analytics/new_google_analytics/] (or GA4 short) as its new default experience for all new properties. The new version of Google analytics builds on the foundation of the App + Web property introduced in 2019 and is a new, ‘smarter’
Let’s start by stating the obvious: basing marketing decisions purely on guesses and assumptions is never a good idea. However, some marketers still rely on their feeling and intuition while evaluating alternatives for their website design, call-to-action messages, email content and other sorts of online factors. Instead of just
The search for new potential customers can be long and exhausting. Where do you start looking and how do you reach new prospects? And how can you target them in a cost-effective way while maximizing your conversion rate? Imagine just collecting data on your most valuable customers and being able
Today’s customers interact with your brand across numerous different touch points and leave a significant trace of valuable data in these channels. Modern companies collect this data and turn it into opportunities to attract new customers and create a seamless experience for them across all these touch points. In
A/B testing can be a very valuable technique to optimize your website and online content. Nowadays all big companies are continuously running A/B tests in order to learn about their audience preferences and enhance the effectiveness of their online efforts. But what are A/B tests? Why do