Sharing knowledge is what we do

11 Mar 2020 — Author: Jens Buelens
tags: Analytics, DMP, Machine Learning
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A short introduction to lookalike modeling

The search for new potential customers can be long and exhausting. Where do you start looking and how do you reach new prospects? And how can you target them in a cost-effective way while maximizing your conversion rate? Imagine just collecting data on your most valuable customers and being able ...

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03 Feb 2020 — Author: Jens Buelens
tags: DMP, CDP, Personalization, Targeting
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DMP vs CDP

Today’s customers interact with your brand across numerous different touch points and leave a significant trace of valuable data in these channels. Modern companies collect this data and turn it into opportunities to attract new customers and create a seamless experience for them across all these touch points. In ...

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07 Oct 2019 — Author: Jens Buelens
tags: Dashboard, Reporting, KPI, Analytics
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4 common mistakes made in dashboard design

Dashboards can be very useful to visualize your data in an effective and clear way. Although good dashboards should be straightforward and easy to interpret, the process of building them isn’t always a piece of cake. Poor design, unclear visualizations and bad understanding of the stakeholder needs are some ...

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How to create actionable dashboards in 7 steps

Dashboarding has become more and more common as organizations look for methods to visualize their data in an effective way and gain useful insights. The power of dashboards lies in their ability to present complex information in a visual format through one single interface. They enable the stakeholders to get ...

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06 Sep 2019 — Author: Jens Buelens
tags: A/B Test, Testing, Adobe Target, Google Optimize, How-to
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The what, why and how of A/B testing

A/B testing can be a very valuable technique to optimize your website and online content. Nowadays all big companies are continuously running A/B tests in order to learn about their audience preferences and enhance the effectiveness of their online efforts. But what are A/B tests? Why do ...

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