Jens Buelens

Jens Buelens

As a digital analytics consultant I transform huge amounts of data into valuable insights. By applying my business and marketing skills to our clients data I discover interesting opportunities.

GA4: The new Google Analytics

GA4: The new Google Analytics

Google recently introduced Google Analytics 4 [https://blog.google/products/marketingplatform/analytics/new_google_analytics/] (or GA4 short) as its new default experience for all new properties. The new version of Google analytics builds on the foundation of the App + Web property introduced in 2019 and is a new, ‘smarter’

Jens Buelens
Jens Buelens
Pick the right tools
6 tips to successfully run experiments

6 tips to successfully run experiments

Let’s start by stating the obvious: basing marketing decisions purely on guesses and assumptions is never a good idea. However, some marketers still rely on their feeling and intuition while evaluating alternatives for their website design, call-to-action messages, email content and other sorts of online factors. Instead of just

Jens Buelens
Jens Buelens
Define actions
A short introduction to lookalike modeling

A short introduction to lookalike modeling

The search for new potential customers can be long and exhausting. Where do you start looking and how do you reach new prospects? And how can you target them in a cost-effective way while maximizing your conversion rate? Imagine just collecting data on your most valuable customers and being able

Jens Buelens
Jens Buelens
Distill insights from your data
DMP vs CDP

DMP vs CDP

Today’s customers interact with your brand across numerous different touch points and leave a significant trace of valuable data in these channels. Modern companies collect this data and turn it into opportunities to attract new customers and create a seamless experience for them across all these touch points. In

Jens Buelens
Jens Buelens
Connect data sources
4 common mistakes made in dashboard design

4 common mistakes made in dashboard design

Dashboards can be very useful to visualize your data in an effective and clear way. Although good dashboards should be straightforward and easy to interpret, the process of building them isn’t always a piece of cake. Poor design, unclear visualizations and bad understanding of the stakeholder needs are some

Jens Buelens
Jens Buelens
Report & share insights
How to create actionable dashboards in 7 steps

How to create actionable dashboards in 7 steps

Dashboarding has become more and more common as organizations look for methods to visualize their data in an effective way and gain useful insights. The power of dashboards lies in their ability to present complex information in a visual format through one single interface. They enable the stakeholders to get

Jens Buelens
Jens Buelens
Report & share insights
The what, why and how of A/B testing

The what, why and how of A/B testing

A/B testing can be a very valuable technique to optimize your website and online content. Nowadays all big companies are continuously running A/B tests in order to learn about their audience preferences and enhance the effectiveness of their online efforts. But what are A/B tests? Why do

Jens Buelens
Jens Buelens
Distill insights from your data