Lara Vandooren

Lara Vandooren

My qualitative studies and quantitative data background gives me a broad understanding of marketing. I like to explore new and creative ideas that can help us with meeting our client’s satisfaction.

Server-side tracking: what is it, and why should you consider implementing it?

Server-side tracking: what is it, and why should you consider implementing it?

In our brand new video series ‘Tricks of the Trade’, we take a deep dive into a technology or innovation we think you should be aware of. In the first installment, our digital analyst Lara Vandooren explains what server-side tracking is, and why you should care.

Lara Vandooren
Lara Vandooren
server-side tracking
What does a Digital Analytics Consultant do at MultiMinds?

What does a Digital Analytics Consultant do at MultiMinds?

Lara is a Digital Analytics Consultant at MultiMinds. She found a job thanks to an enthusiastic acquaintance that believed in the future of digital analytics. We let her speak.

Lara Vandooren
Lara Vandooren
Analytics
Adobe Analytics - Workspace Tips & Tricks

Adobe Analytics - Workspace Tips & Tricks

Hi there, fellow Adobe user. As you may know, Adobe Analytics offers a wide range of possibilities; there are numerous options in the workspace alone. But some of them are a bit hidden or harder to find, that's why I created this blog post. Click on each tip below to

Lara Vandooren
Lara Vandooren
Adobe
How to create a report with automatic rolling date ranges in Adobe Analytics

How to create a report with automatic rolling date ranges in Adobe Analytics

This is an issue we encountered with one of our clients recently. Monthly dashboards were created in Adobe Analytics to compare some metrics to previous months (“month-over-month”). Initally, people were copy pasting the same dashboard each and every month, and manually changing the date ranges as well as removing and

Lara Vandooren
Lara Vandooren
Analytics

Adobe Summit: day 2

Sneaks is a yearly recurring part within the keynote session in the morning of the second day of Summit. It shows several functionalities that are under development. The Summit audience can then give feedback on each of those ‘Sneaks’. This is always the most exciting part of the Adobe Summit,

Lara Vandooren
Lara Vandooren
Adobe
Participation Metrics in Adobe Analytics

Participation Metrics in Adobe Analytics

Adobe Analytics offers many interesting features, and in my opinion, the participation metric is definitely one of them. In this post I will talk about the benefits, why you should use them, and also teach you to enable them in your analysis workspace. What is a participation metric? A participation

Lara Vandooren
Lara Vandooren
Tag Management