Server-side tracking: what is it, and why should you consider implementing it?
In our brand new video series ‘Tricks of the Trade’, we take a deep dive into a technology or innovation we think you should be aware of. In the first installment, our digital analyst Lara Vandooren explains what server-side tracking is, and why you should care.
What does a Digital Analytics Consultant do at MultiMinds?
Lara is a Digital Analytics Consultant at MultiMinds. She found a job thanks to an enthusiastic acquaintance that believed in the future of digital analytics. We let her speak.
Adobe Analytics - Workspace Tips & Tricks
Hi there, fellow Adobe user. As you may know, Adobe Analytics offers a wide range of possibilities; there are numerous options in the workspace alone. But some of them are a bit hidden or harder to find, that's why I created this blog post. Click on each tip below to
How to create a report with automatic rolling date ranges in Adobe Analytics
This is an issue we encountered with one of our clients recently. Monthly dashboards were created in Adobe Analytics to compare some metrics to previous months (“month-over-month”). Initally, people were copy pasting the same dashboard each and every month, and manually changing the date ranges as well as removing and
Adobe Summit: day 2
Sneaks is a yearly recurring part within the keynote session in the morning of the second day of Summit. It shows several functionalities that are under development. The Summit audience can then give feedback on each of those ‘Sneaks’. This is always the most exciting part of the Adobe Summit,
Participation Metrics in Adobe Analytics
Adobe Analytics [http://www.adobe.com] offers many interesting features, and in my opinion, the participation metric is definitely one of them. In this post I will talk about the benefits, why you should use them, and also teach you to enable them in your analysis workspace. What is a
