At MultiMinds, I had the chance to learn a lot about marketing technology and all the possible uses of data. I firmly believe that a data-driven marketing approach is essential for any marketing team to succeed, and I was excited to learn how to implement this strategy.
As privacy concerns grow among customers, the online advertising world is changing. In this new era, companies need to adapt and find new ways to connect with their audiences while respecting their privacy. Here’s how companies can use SSI to their advantage.