Optimizing your cx means not only understanding customers’ needs, but also acting on them. And to do that, you need to think customer-centric. Easier said than done, right? Thinking customer-centric means putting the customer first, front-to-end. The good news: there’s a blueprint for that.
Where did you last experience exceptional customer service? If your local bakery, grocer or trusted hairdresser come to mind, that’s no coincidence. It’s because they know you and act accordingly. The better you know your client, the better the experience you can offer them.
Move over gold, myrrh and incense. The true treasure these days is data, so you should treat it as such. People are becoming increasingly aware of how much personal data they leave behind, and it’s a reason to be cautious.
What if Jesus viewed his disciples as mere servants? He might have gone down in history as just another ungrateful boss, and the good word would probably have never spread. Think about your own employees not just as hired hands, but as true ambassadors.
Every customer interaction counts. But you should never lose sight of the overall journey. Focus on the customer journey not just the pre-sales and sales phases.
Marketers have the momentum to change the way we target customers and as a bonus we contribute in saving our democracy. How exciting is that?
We just got back from Adobe Summit London, a conference where digital professionals, mostly Adobe’s clients, from all over the EMEA region gather to share new sparkling bold ideas. This edition of the summit reflected the growth of Adobe: everything got bigger. The cloud got bigger. The summit kicked
For a while now, Apple’s CEO Tim Cook has been criticizing fellow Silicon Valley companies for basing their business models on the harvesting of personal information. According to Apple the collection of huge amounts of personal data by companies is harming society. That’s why the tech giant calls