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The Ten Commandments of CX

Move over gold, myrrh and incense. The true treasure these days is data, so you should treat it as such. People are becoming increasingly aware of how much personal data they leave behind, and it’s a reason to be cautious. ...

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The Ten Commandments of CX

What if Jesus viewed his disciples as mere servants? He might have gone down in history as just another ungrateful boss, and the good word would probably have never spread. Think about your own employees not just as hired hands, but as true ambassadors. ...

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The Ten Commandments of CX

Every customer interaction counts. But you should never lose sight of the overall journey. Focus on the customer journey not just the pre-sales and sales phases. ...

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Are marketers ruining the internet?

Marketers have the momentum to change the way we target customers and as a bonus we contribute in saving our democracy. How exciting is that? ...

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ADOBE SUMMIT 2019 - The one where everything got bigger!

We just got back from Adobe Summit London, a conference where digital professionals, mostly Adobe’s clients, from all over the EMEA region gather to share new sparkling bold ideas. This edition of the summit reflected the growth of Adobe: everything got bigger. The cloud got bigger. The summit kicked ...

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