Peter Vertongen

Peter Vertongen

As a strategic thinker, I advise organizations on how to unlock their full digital potential. I’m passionate about sharing my experience and know how so I’m always open to discuss all things digital.

Only 15% of requests for personal data are answered in compliance with GDPR

Only 15% of requests for personal data are answered in compliance with GDPR

We put GDPR’s ‘right of access’ to the test at 69 companies. Here are the results. Spoiler: most weren’t compliant.

Peter Vertongen
Peter Vertongen
Build a data strategy
E-book: 10 rules for kick-ass customer experience

E-book: 10 rules for kick-ass customer experience

Looking to improve your customer experience? We’ve compiled what we think are the 10 most important rules of CX. Get the ungated e-book for free.

Peter Vertongen
Peter Vertongen
Build a data strategy
X - Thou shalt be accountable for customer data

X - Thou shalt be accountable for customer data

One of the most important pillars of (customer) data protection is accountability. But what does it mean to be accountable? Find out in our final commandment.

Peter Vertongen
Peter Vertongen
Build a data strategy
IX - Listen to thy customers

IX - Listen to thy customers

“The client is always right” might be the biggest cliché when it comes to commerce. But listening to their feedback is the only way to really know your CX. Here’s how to leverage customer feedback to keep improving.

Peter Vertongen
Peter Vertongen
Build a data strategy
VIII - Thou shalt keep humans in the loop

VIII - Thou shalt keep humans in the loop

Once you’re delivering data-driven CX, automation is a logical next step to scale up. However, algorithms are not perfect, and should always be supervised by humans. Here’s why.

Peter Vertongen
Peter Vertongen
Build a data strategy
VII - Thou shalt never stop optimizing

VII - Thou shalt never stop optimizing

A perfect customer experience today is no guarantee for tomorrow. Lives and even whole economies change, forcing you to adapt, improvise and overcome. Or at least continuously optimize and improve customer experiences.

Peter Vertongen
Peter Vertongen
Build a data strategy
VI - Deliver on thy brand promise

VI - Deliver on thy brand promise

Whether you’re aware of it or not, your company has a brand image. Customers expect certain things from your brand, based directly on your own branding or on external factors. This brand promise has an impact on your customer experience. So, if you want happy clients, deliver on your brand promise.

Peter Vertongen
Peter Vertongen
Build a data strategy
V - Thou shalt be customer-centric front to end

V - Thou shalt be customer-centric front to end

Optimizing your cx means not only understanding customers’ needs, but also acting on them. And to do that, you need to think customer-centric. Easier said than done, right? Thinking customer-centric means putting the customer first, front-to-end. The good news: there’s a blueprint for that.

Peter Vertongen
Peter Vertongen
Build a data strategy