Quinten Van Bever

How are your customers really feeling? Sentiment analysis dissects the emotions behind written messages

How are your customers really feeling? Sentiment analysis dissects the emotions behind written messages

Do you ever wonder how users really feel when communicating with your company? Are they just being polite while secretly frustrated? Sentiment analysis will help you discover their true emotions.

Quinten Van Bever
Distill insights from your data
Marketing ETL: the futureproof method to connect marketing tools and centralize data

Marketing ETL: the futureproof method to connect marketing tools and centralize data

Marketing data has been booming, but there’s been very little reflection on how to organize that data efficiently. With marketing ETL (extract-transform-load) you can centralize all your tools. Get the full scope in our latest Tricks of the Trade.

Quinten Van Bever
Connect data sources
Surprising move by Google: Tag Manager can now be hosted on different servers

Surprising move by Google: Tag Manager can now be hosted on different servers

Tech news: Google has made it possible to use its Tag Manager server-side. How does this work, and why is it surprising? Here’s what we think.

Quinten Van Bever
Organize your data