Quinten Van Bever

Quinten Van Bever

Marketing ETL: the futureproof method to connect marketing tools and centralize data

Marketing ETL: the futureproof method to connect marketing tools and centralize data

Marketing data has been booming, but there’s been very little reflection on how to organize that data efficiently. With marketing ETL (extract-transform-load) you can centralize all your tools. Get the full scope in our latest Tricks of the Trade.

Quinten Van Bever
Quinten Van Bever
tricks of the trade
Surprising move by Google: Tag Manager can now be hosted on different servers

Surprising move by Google: Tag Manager can now be hosted on different servers

Tech news: Google has made it possible to use its Tag Manager server-side. How does this work, and why is it surprising? Here’s what we think.

Quinten Van Bever
Quinten Van Bever
server-side tracking