How are your customers really feeling? Sentiment analysis dissects the emotions behind written messages
Do you ever wonder how users really feel when communicating with your company? Are they just being polite while secretly frustrated? Sentiment analysis will help you discover their true emotions.
Marketing ETL: the futureproof method to connect marketing tools and centralize data
Marketing data has been booming, but there’s been very little reflection on how to organize that data efficiently. With marketing ETL (extract-transform-load) you can centralize all your tools. Get the full scope in our latest Tricks of the Trade.
Surprising move by Google: Tag Manager can now be hosted on different servers
Tech news: Google has made it possible to use its Tag Manager server-side. How does this work, and why is it surprising? Here’s what we think.