Sam Van Renterghem

Sam Van Renterghem

Mostly referred to as “the technical guy”, I do analytics and tag management implementations. I work closely with my marketing colleagues to ensure there's a strategy behind everything.

Beyond the Buzz: Google Analytics 4

Beyond the Buzz: Google Analytics 4

The end is near! Of Google Universal Analytics, that is. At least, that’s what Google claims, one year after launching its latest web & app analytics solution GA4. So, should you say adieu to Universal Analytics once and for all? Before you hop onto the GA4 train, here’s what you need to know.

Sam Van Renterghem
Sam Van Renterghem
Google Analytics
Tracking iframes with Tealium

Tracking iframes with Tealium

Figure out how to track iframes with Tealium in a flexible manner.

Sam Van Renterghem
Sam Van Renterghem
Tealium
Why you need a JavaScript expert in your analytics team

Why you need a JavaScript expert in your analytics team

While modern day tag management solutions offer a lot of features to make tracking a breeze even for those who never wrote a line of code, there are always some details that cannot be tracked without any coding experience.

Sam Van Renterghem
Sam Van Renterghem
JavaScript

A stranger at Conversion Camp

A few weeks ago, I had the opportunity to attend a Conversion Camp event in the Netherlands (Utrecht). No, I wasn’t converted to anything when the day was done, but I did enjoy the various sessions that were given by the attendees. The catch here is that I am

Sam Van Renterghem
Sam Van Renterghem
Events
How to measure Ad Blocker with Google Tag Manager

How to measure Ad Blocker with Google Tag Manager

Have you ever wondered how many people on your site have an Ad Blocker active? Would you like to know what effect this has on your visitors? If your answer is “Yes”, then this post is for you! Introduction To measure Ad Blockers, you will need access to the tag

Sam Van Renterghem
Sam Van Renterghem
Google