José Fernandez is chief of Marketing and chief of Digital at one the oldest family-owned businesses in the world: car distributor d’Ieteren. José has a knack for creating great customer experiences using data. We talked to him about the rise of data, and what he considers his breakthrough moment. ...
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What if Jesus viewed his disciples as mere servants? He might have gone down in history as just another ungrateful boss, and the good word would probably have never spread. Think about your own employees not just as hired hands, but as true ambassadors. ...
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Every customer interaction counts. But you should never lose sight of the overall journey. Focus on the customer journey not just the pre-sales and sales phases. ...
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“Suddenly, it became clear to me that customer data held a wealth of insights that could turn the marketing department from a cost into a profit center, simply through the application of data science.” ...
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Last week I had the pleasure to join the Chamber of Commerce of East-Flanders (Belgium) on a tech-trip to Israel. Together with 48 Flemish entrepreneurs and academics, we visited different start-ups, established companies, incubators and VCs, a hospital and a university based in and around Jerusalem, Tel Aviv and Haifa. ...
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