Eureka! with Aurélie Pols (data scientist and privacy engineer)
She calls herself a recovering dataholic, and she spends most of her time fighting for privacy rights in data and tech. Aurélie Pols is a respected voice in the privacy debate, and renowned for her strong stance on the issue. We talked to her about the state of privacy and the future of data.
Beyond the Buzz: audience modeling
Lookalike audience modeling and evolutionary AI are revolutionizing old-school customer segmentation. Here’s what you should know.
IV - Thou shalt identify thy audience
Where did you last experience exceptional customer service? If your local bakery, grocer or trusted hairdresser come to mind, that’s no coincidence. It’s because they know you and act accordingly. The better you know your client, the better the experience you can offer them.
Eureka! with Jeroen Lemaire (In The Pocket):
Have you checked the news lately? Made a shopping list? Spent money? If you did any of these using your smartphone, you’ve likely been touched by the wonderful world of In The Pocket. At the helm of the studio is Jeroen Lemaire.
Know thy customer
While technology keeps advancing, complexity increases as well –and so do concerns about online privacy. At least part of the solution is the customer data platform (CDP), which is useful in SMEs as well as complex, international organizations.
Eureka! with José Fernandez (D'Ieteren):
José Fernandez is chief of Marketing and chief of Digital at one the oldest family-owned businesses in the world: car distributor d’Ieteren. José has a knack for creating great customer experiences using data. We talked to him about the rise of data, and what he considers his breakthrough moment.
II - Thou shalt treat thy employees as ambassadors
What if Jesus viewed his disciples as mere servants? He might have gone down in history as just another ungrateful boss, and the good word would probably have never spread. Think about your own employees not just as hired hands, but as true ambassadors.
I - Thou shalt focus on the journey, not the interaction
Every customer interaction counts. But you should never lose sight of the overall journey. Focus on the customer journey not just the pre-sales and sales phases.
