Tag: Analytics

21 May 2019 — Author: Lies De Geyter

8 steps to improve your Digital Analytics strategy

Lots of companies struggle with digital analytics strategy, from data collection to analysis and presentation. We defined the eight most important steps to help you super-charge your digital analytics strategy in a professional way. ...

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20 May 2019 — Author: Peter Vertongen

ADOBE SUMMIT 2019 - The one where everything got bigger!

We just got back from Adobe Summit London, a conference where digital professionals, mostly Adobe’s clients, from all over the EMEA region gather to share new sparkling bold ideas. This edition of the summit reflected the growth of Adobe: everything got bigger.The cloud got bigger.The summit kicked ...

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30 Apr 2019 — Author: Siegert Dierickx

Why offering training is great for your own employees

We believe in training, MultiMinds offers professional training in classroom style or coaching mode. Because we believe in sharing knowledge and know-how.But there are more reason to it why MultiMinds invests in offering training.To be frank, there are tons of alternative solutions when it comes to getting trained. ...

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12 Apr 2019 — Author: Peter Vertongen

What is the impact of ITP 2.1 on online marketing?

For a while now, Apple’s CEO Tim Cook has been criticizing fellow Silicon Valley companies for basing their business models on the harvesting of personal information. According to Apple the collection of huge amounts of personal data by companies is harming society. That’s why the tech giant calls ...

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28 Jan 2019 — Author: Lara Vandooren

How to create a report with automatic rolling date ranges in Adobe Analytics

This is an issue we encountered with one of our clients recently. Monthly dashboards were created in Adobe Analytics to compare some metrics to previous months (“month-over-month”). Initally, people were copy pasting the same dashboard each and every month, and manually changing the date ranges as well as removing and ...

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