She calls herself a recovering dataholic, and she spends most of her time fighting for privacy rights in data and tech. Aurélie Pols is a respected voice in the privacy debate, and renowned for her strong stance on the issue. We talked to her about the state of privacy and the future of data.
Where did you last experience exceptional customer service? If your local bakery, grocer or trusted hairdresser come to mind, that’s no coincidence. It’s because they know you and act accordingly. The better you know your client, the better the experience you can offer them.
José Fernandez is chief of Marketing and chief of Digital at one the oldest family-owned businesses in the world: car distributor d’Ieteren. José has a knack for creating great customer experiences using data. We talked to him about the rise of data, and what he considers his breakthrough moment.
“Suddenly, it became clear to me that customer data held a wealth of insights that could turn the marketing department from a cost into a profit center, simply through the application of data science.”
If you could see the future, what would you do with that power? For modern businesses, that dream is slowly but surely becoming a reality, thanks to predictive analytics. But what’s this buzzword actually about, and what does it mean for you?
Google recently introduced Google Analytics 4 (or GA4 short) as its new default experience for all new properties. The new version of Google analytics builds on the foundation of the App + Web property introduced in 2019 and is a new, ‘smarter’ approach to analytics. GA4 combines the power of machine
The search for new potential customers can be long and exhausting. Where do you start looking and how do you reach new prospects? And how can you target them in a cost-effective way while maximizing your conversion rate? Imagine just collecting data on your most valuable customers and being able
Lara is a Digital Analytics Consultant at MultiMinds. She found a job thanks to an enthusiastic acquaintance that believed in the future of digital analytics. We let her speak.