Tag: Analytics

22 Nov 2018 — Author: Nicolas Lierman

How to work with Node.js and the Google Analytics Reporting API

One of the coolest things with Google Analytics is all the different ways you can work with your data, and API's are a big part of that. Google Analytics has many API's; for reporting, account management, metadata, multi-channel funnels, user management, etc. In this post we're going to take an ...

read more
23 Oct 2018 — Author: Nicolas Lierman

Traditional Web Analytics is dying, what’s next?

The ground is shaking and the landscape around you is changing rapidly. If you are a traditional web analyst you should be worried. The proverbial ice caps are melting and it’s time to adapt. While you were setting up conversion goals in your web analytics solution, the complexity and ...

read more
04 May 2018 — Author: Lara Vandooren

Adobe Summit: day 2

Sneaks is a yearly recurring part within the keynote session in the morning of the second day of Summit. It shows several functionalities that are under development. The Summit audience can then give feedback on each of those ‘Sneaks’. This is always the most exciting part of the Adobe Summit, ...

read more
04 May 2018 — Author: Peter Vertongen

Adobe Summit: day 1

Are you an experience maker? This was the opening question from Brad Rencher at Adobe Summit 2018. Adobe once again repeated their experience message and transformed it on stage into an epic story. We are at a unique time in history for businesses to make experience their business. Bad experiences ...

read more
20 Apr 2017 — Author: Siegert Dierickx

Why The Latest Forrester Wave on Digital Intelligence Doesn’t Make Sense

The latest Forrester Wave on Digital Intelligence platforms is out The forrester Wave: Digital Intelligence Platforms, Q2 '17. It is no surprise that Adobe is leading the gang, again. It seems they are leading almost every Forrester Wave that is out. But it is also fully justified: they are one ...

read more