Build a data strategy
Four principles for a composable customer data strategy
Composable technology is a highly debated topic. In this last episode of our 3-part series, we break it down into the essentials and illustrate the 4 principles for a composable customer data strategy.
Four signs your organisation is ready for composable technology
Composable technology is a highly debated topic. In this second episode of our 3-part series, we break it down into the essentials and describe the 4 signs your organisation is ready for composable technology.
What is composable technology and why should you care?
Composable technology is a highly debated topic. In this first episode of our 3-part series, we break it down into the essentials and explain why you and your organisation should care.
Automated migration by Google
Google offers you the opportunity to automatically create GA4-properties with basic features. We recommend doing a manual migration. Here's why.
The end of third-party cookies is here. Should you consider server-side tracking as an alternative?
As we are approaching the irreversible end of third-party cookies, marketers should consider the alternatives to third-party based advertising. Faithful followers know we are big fans of server-side tracking. We developed a tool to help you decide if server-side tracking is a valid alternative for your company. Should you start
Only 15% of requests for personal data are answered in compliance with GDPR
We put GDPR’s ‘right of access’ to the test at 69 companies. Here are the results. Spoiler: most weren’t compliant.
Product analytics: what is it, and why should you care?
What is product analytics? It’s a new way of analyzing customer behaviour on digital platforms, which is far more in-depth than its precursor, web analytics. Dive in with our latest Tricks of the Trade video.
E-book: 10 rules for kick-ass customer experience
Looking to improve your customer experience? We’ve compiled what we think are the 10 most important rules of CX. Get the ungated e-book for free.
