Build a data strategy

Four principles for a composable customer data strategy

Four principles for a composable customer data strategy

Composable technology is a highly debated topic. In this last episode of our 3-part series, we break it down into the essentials and illustrate the 4 principles for a composable customer data strategy.

Jens Scheerlinck
Build a data strategy
Four signs your organisation is ready for composable technology

Four signs your organisation is ready for composable technology

Composable technology is a highly debated topic. In this second episode of our 3-part series, we break it down into the essentials and describe the 4 signs your organisation is ready for composable technology.

Jens Scheerlinck
Build a data strategy
What is composable technology and why should you care?

What is composable technology and why should you care?

Composable technology is a highly debated topic. In this first episode of our 3-part series, we break it down into the essentials and explain why you and your organisation should care.

Jens Scheerlinck
Build a data strategy
Automated migration by Google

Automated migration by Google

Google offers you the opportunity to automatically create GA4-properties with basic features. We recommend doing a manual migration. Here's why.

Jens Buelens
Jens Buelens
Define actions
The end of third-party cookies is here. Should you consider server-side tracking as an alternative?

The end of third-party cookies is here. Should you consider server-side tracking as an alternative?

As we are approaching the irreversible end of third-party cookies, marketers should consider the alternatives to third-party based advertising. Faithful followers know we are big fans of server-side tracking. We developed a tool to help you decide if server-side tracking is a valid alternative for your company. Should you start

Peter Vertongen
Peter Vertongen
Collect the right data
Only 15% of requests for personal data are answered in compliance with GDPR

Only 15% of requests for personal data are answered in compliance with GDPR

We put GDPR’s ‘right of access’ to the test at 69 companies. Here are the results. Spoiler: most weren’t compliant.

Peter Vertongen
Peter Vertongen
Build a data strategy
Product analytics: what is it, and why should you care?

Product analytics: what is it, and why should you care?

What is product analytics? It’s a new way of analyzing customer behaviour on digital platforms, which is far more in-depth than its precursor, web analytics. Dive in with our latest Tricks of the Trade video.

Nicolas Lierman
Nicolas Lierman
Build a data strategy
E-book: 10 rules for kick-ass customer experience

E-book: 10 rules for kick-ass customer experience

Looking to improve your customer experience? We’ve compiled what we think are the 10 most important rules of CX. Get the ungated e-book for free.

Peter Vertongen
Peter Vertongen
Build a data strategy