Build a data strategy

The end of third-party cookies is here. Should you consider server-side tracking as an alternative?

The end of third-party cookies is here. Should you consider server-side tracking as an alternative?

As we are approaching the irreversible end of third-party cookies, marketers should consider the alternatives to third-party based advertising. Faithful followers know we are big fans of server-side tracking. We developed a tool to help you decide if server-side tracking is a valid alternative for your company. Should you start

Peter Vertongen
Peter Vertongen
Collect the right data
Only 15% of requests for personal data are answered in compliance with GDPR

Only 15% of requests for personal data are answered in compliance with GDPR

We put GDPR’s ‘right of access’ to the test at 69 companies. Here are the results. Spoiler: most weren’t compliant.

Peter Vertongen
Peter Vertongen
Build a data strategy
Product analytics: what is it, and why should you care?

Product analytics: what is it, and why should you care?

What is product analytics? It’s a new way of analyzing customer behaviour on digital platforms, which is far more in-depth than its precursor, web analytics. Dive in with our latest Tricks of the Trade video.

Nicolas Lierman
Nicolas Lierman
Build a data strategy
E-book: 10 rules for kick-ass customer experience

E-book: 10 rules for kick-ass customer experience

Looking to improve your customer experience? We’ve compiled what we think are the 10 most important rules of CX. Get the ungated e-book for free.

Peter Vertongen
Peter Vertongen
Build a data strategy
Consent management: what good consent management looks like, and how to achieve it

Consent management: what good consent management looks like, and how to achieve it

What is consent management? And why do websites and apps often get it wrong? Get the full scope on how to implement your cookie banner properly, in our latest Tricks of the Trade video.

Niels Verbeeck
Niels Verbeeck
Build a data strategy
Eureka! with Jim Stolze (author and entrepreneur)

Eureka! with Jim Stolze (author and entrepreneur)

He’s probably the closest thing we have to an AI guru in the Low Lands. But he’s not here to launch Skynet. Jim Stolze wants to educate the masses on how AI can help make the world a better place. We talked to Jim about AI, digitalization and the problem with tech companies today.

Siegert Dierickx
Siegert Dierickx
Keep innovating
X - Thou shalt be accountable for customer data

X - Thou shalt be accountable for customer data

One of the most important pillars of (customer) data protection is accountability. But what does it mean to be accountable? Find out in our final commandment.

Peter Vertongen
Peter Vertongen
Build a data strategy
IX - Listen to thy customers

IX - Listen to thy customers

“The client is always right” might be the biggest cliché when it comes to commerce. But listening to their feedback is the only way to really know your CX. Here’s how to leverage customer feedback to keep improving.

Peter Vertongen
Peter Vertongen
Build a data strategy