Collect the right data

Beyond the Buzz: data clean rooms

Beyond the Buzz: data clean rooms

With privacy front and center in the quest for the optimal customer experience, data clean rooms are having a moment right now. But what are they, exactly? And can they live up to the hype? Here’s what you need to know.

Nicolas Lierman
Nicolas Lierman
Collect the right data
Eureka! with Aurélie Pols (data scientist and privacy engineer)

Eureka! with Aurélie Pols (data scientist and privacy engineer)

She calls herself a recovering dataholic, and she spends most of her time fighting for privacy rights in data and tech. Aurélie Pols is a respected voice in the privacy debate, and renowned for her strong stance on the issue. We talked to her about the state of privacy and the future of data.

Siegert Dierickx
Siegert Dierickx
Build a data strategy
Eureka! with José Fernandez (D'Ieteren):

Eureka! with José Fernandez (D'Ieteren):

José Fernandez is chief of Marketing and chief of Digital at one the oldest family-owned businesses in the world: car distributor d’Ieteren. José has a knack for creating great customer experiences using data. We talked to him about the rise of data, and what he considers his breakthrough moment.

Siegert Dierickx
Siegert Dierickx
Build a data strategy
I - Thou shalt focus on the journey, not the interaction

I - Thou shalt focus on the journey, not the interaction

Every customer interaction counts. But you should never lose sight of the overall journey. Focus on the customer journey not just the pre-sales and sales phases.

Peter Vertongen
Peter Vertongen
Build a data strategy
Eureka! with Mieke De Ketelaere

Eureka! with Mieke De Ketelaere

“Suddenly, it became clear to me that customer data held a wealth of insights that could turn the marketing department from a cost into a profit center, simply through the application of data science.”

Siegert Dierickx
Siegert Dierickx
Distill insights from your data
Are marketers ruining the internet?

Are marketers ruining the internet?

Marketers have the momentum to change the way we target customers and as a bonus we contribute in saving our democracy. How exciting is that?

Peter Vertongen
Peter Vertongen
Improve your data literacy
What is the impact of ITP 2.1 on online marketing?

What is the impact of ITP 2.1 on online marketing?

For a while now, Apple’s CEO Tim Cook has been criticizing fellow Silicon Valley companies for basing their business models on the harvesting of personal information. According to Apple the collection of huge amounts of personal data by companies is harming society. That’s why the tech giant calls

Peter Vertongen
Peter Vertongen
Improve your data literacy

Data Collection as the first step towards Data Activation

In comparison to many European countries, Belgium always has been a digital marketing laggard. Last year I noticed that leveraging data-driven marketing is gaining more and more interest from big Belgian companies. In most cases, those companies already had a huge amount of data stored in a data centre or

Niels Verbeeck
Niels Verbeeck
Collect the right data