Define actions

Automated migration by Google
Google offers you the opportunity to automatically create GA4-properties with basic features. We recommend doing a manual migration. Here's why.

How are your customers really feeling? Sentiment analysis dissects the emotions behind written messages
Do you ever wonder how users really feel when communicating with your company? Are they just being polite while secretly frustrated? Sentiment analysis will help you discover their true emotions.

MultiMinds Goes UK - a chat with Iain Murphy
Let’s give a warm welcome to the newest member of the MultiMinds family: meet Iain Murphy, the Managing Director of our brand new UK branch. Whoa there! Wait a minute … did you just say that MultiMinds has an international office? That’s right! We’re finally expanding – and taking

E-book: 10 rules for kick-ass customer experience
Looking to improve your customer experience? We’ve compiled what we think are the 10 most important rules of CX. Get the ungated e-book for free.

Consent management: what good consent management looks like, and how to achieve it
What is consent management? And why do websites and apps often get it wrong? Get the full scope on how to implement your cookie banner properly, in our latest Tricks of the Trade video.

VI - Deliver on thy brand promise
Whether you’re aware of it or not, your company has a brand image. Customers expect certain things from your brand, based directly on your own branding or on external factors. This brand promise has an impact on your customer experience. So, if you want happy clients, deliver on your brand promise.

V - Thou shalt be customer-centric front to end
Optimizing your cx means not only understanding customers’ needs, but also acting on them. And to do that, you need to think customer-centric. Easier said than done, right? Thinking customer-centric means putting the customer first, front-to-end. The good news: there’s a blueprint for that.

Beyond the Buzz: audience modeling
Lookalike audience modeling and evolutionary AI are revolutionizing old-school customer segmentation. Here’s what you should know.