Deploy, automate & optimize

IX - Listen to thy customers

IX - Listen to thy customers

“The client is always right” might be the biggest cliché when it comes to commerce. But listening to their feedback is the only way to really know your CX. Here’s how to leverage customer feedback to keep improving.

Peter Vertongen
Peter Vertongen
Build a data strategy
VII - Thou shalt never stop optimizing

VII - Thou shalt never stop optimizing

A perfect customer experience today is no guarantee for tomorrow. Lives and even whole economies change, forcing you to adapt, improvise and overcome. Or at least continuously optimize and improve customer experiences.

Peter Vertongen
Peter Vertongen
Build a data strategy
Beyond the Buzz: recommendation engines

Beyond the Buzz: recommendation engines

the internet has a response just for you. We’ve got recommendation engines to thank for that, for better or worse. This specific application of data science can greatly improve your customer experience. Unfortunately, the technology can also amplify unhinged conspiracy.

Nicolas Lierman
Nicolas Lierman
Keep innovating
A short introduction to lookalike modeling

A short introduction to lookalike modeling

The search for new potential customers can be long and exhausting. Where do you start looking and how do you reach new prospects? And how can you target them in a cost-effective way while maximizing your conversion rate? Imagine just collecting data on your most valuable customers and being able

Jens Buelens
Jens Buelens
Distill insights from your data
The what, why and how of A/B testing

The what, why and how of A/B testing

A/B testing can be a very valuable technique to optimize your website and online content. Nowadays all big companies are continuously running A/B tests in order to learn about their audience preferences and enhance the effectiveness of their online efforts. But what are A/B tests? Why do

Jens Buelens
Jens Buelens
Distill insights from your data
How to create a report with automatic rolling date ranges in Adobe Analytics

How to create a report with automatic rolling date ranges in Adobe Analytics

This is an issue we encountered with one of our clients recently. Monthly dashboards were created in Adobe Analytics to compare some metrics to previous months (“month-over-month”). Initally, people were copy pasting the same dashboard each and every month, and manually changing the date ranges as well as removing and

Lara Vandooren
Lara Vandooren
Pick the right tools

Mautic review: The future of open source Marketing Automation

If I asked you to name a few marketing automation software brands, chances are you’ll name Hubspot [https://www.hubspot.com], Marketo [https://www.marketo.com] , Pardot [https://www.pardot.com] or Intercom [https://www.intercom.com]. And while these are all respectable brands with decent products, I predict

Nicolas Lierman
Nicolas Lierman
Pick the right tools