Distill insights from your data
How are your customers really feeling? Sentiment analysis dissects the emotions behind written messages
Do you ever wonder how users really feel when communicating with your company? Are they just being polite while secretly frustrated? Sentiment analysis will help you discover their true emotions.
Beyond the Buzz: audience modeling
Lookalike audience modeling and evolutionary AI are revolutionizing old-school customer segmentation. Here’s what you should know.
IV - Thou shalt identify thy audience
Where did you last experience exceptional customer service? If your local bakery, grocer or trusted hairdresser come to mind, that’s no coincidence. It’s because they know you and act accordingly. The better you know your client, the better the experience you can offer them.
Know thy customer
While technology keeps advancing, complexity increases as well – and so do concerns about online privacy. At least part of the solution is the customer data platform (CDP), which is useful in SMEs as well as complex, international organisations.
Beyond the Buzz: recommendation engines
the internet has a response just for you. We’ve got recommendation engines to thank for that, for better or worse. This specific application of data science can greatly improve your customer experience. Unfortunately, the technology can also amplify unhinged conspiracy.
Eureka! with José Fernandez (D'Ieteren):
José Fernandez is chief of Marketing and chief of Digital at one the oldest family-owned businesses in the world: car distributor d’Ieteren. José has a knack for creating great customer experiences using data. We talked to him about the rise of data, and what he considers his breakthrough moment.
Eureka! with Mieke De Ketelaere
“Suddenly, it became clear to me that customer data held a wealth of insights that could turn the marketing department from a cost into a profit center, simply through the application of data science.”
Beyond the Buzz: predictive analytics
If you could see the future, what would you do with that power? For modern businesses, that dream is slowly but surely becoming a reality, thanks to predictive analytics. But what’s this buzzword actually about, and what does it mean for you?
