first-party data

Surprising move by Google: Tag Manager can now be hosted on different servers

Surprising move by Google: Tag Manager can now be hosted on different servers

Tech news: Google has made it possible to use its Tag Manager server-side. How does this work, and why is it surprising? Here’s what we think.

Quinten Van Bever
Quinten Van Bever
server-side tracking
Beyond the Buzz: data clean rooms

Beyond the Buzz: data clean rooms

With privacy front and center in the quest for the optimal customer experience, data clean rooms are having a moment right now. But what are they, exactly? And can they live up to the hype? Here’s what you need to know.

Nicolas Lierman
Nicolas Lierman
data
Server-side tracking: what is it, and why should you consider implementing it?

Server-side tracking: what is it, and why should you consider implementing it?

In our brand new video series ‘Tricks of the Trade’, we take a deep dive into a technology or innovation we think you should be aware of. In the first installment, our digital analyst Lara Vandooren explains what server-side tracking is, and why you should care.

Lara Vandooren
Lara Vandooren
server-side tracking