Tag: GA4

20 Nov 2020 — Author: Jens Buelens

GA4: The new Google Analytics

Google recently introduced Google Analytics 4 (or GA4 short) as its new default experience for all new properties. The new version of Google analytics builds on the foundation of the App + Web property introduced in 2019 and is a new, ‘smarter’ approach to analytics. GA4 combines the power of machine ...

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