The end is near! Of Google Universal Analytics, that is. At least, that’s what Google claims, one year after launching its latest web & app analytics solution GA4. So, should you say adieu to Universal Analytics once and for all? Before you hop onto the GA4 train, here’s what you need to know.
Google recently introduced Google Analytics 4 (or GA4 short) as its new default experience for all new properties. The new version of Google analytics builds on the foundation of the App + Web property introduced in 2019 and is a new, ‘smarter’ approach to analytics. GA4 combines the power of machine