Tag: Marketing automation

16 Feb 2021 — Author: Peter Vertongen

Are marketers ruining the internet?

"If a business is built on misleading users on data exploitation, on choices that are no choices at all, then it does not deserve our praise. It deserves reform.” This is a quote from Tim Cook’s recent speech at the 2021 CDCP conference. Without mentioning Facebook by name Tim ...

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12 Apr 2019 — Author: Peter Vertongen

What is the impact of ITP 2.1 on online marketing?

For a while now, Apple’s CEO Tim Cook has been criticizing fellow Silicon Valley companies for basing their business models on the harvesting of personal information. According to Apple the collection of huge amounts of personal data by companies is harming society. That’s why the tech giant calls ...

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28 Oct 2016 — Author: Nicolas Lierman

Mautic review: The future of open source Marketing Automation

If I asked you to name a few marketing automation software brands, chances are you’ll name Hubspot, Marketo, Pardot or Intercom. And while these are all respectable brands with decent products, I predict another brand is going to join that list pretty soon. I’m talking about Mautic, a ...

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30 May 2016 — Author: Niels Verbeeck

Marketing Automation Presentation

Marketing Automation is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way. However, between so many tools, options and concepts, it’s easy to get lost. The Marketing Automation Presentation below explains the concept of Marketing Automation, discusses best practices and gives ...

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29 Sep 2014 — Author: Siegert Dierickx

Marketing Automation through Tag Management

During the Marketing Automation Summit 2014 in Brussels, organized by Best Publishing, MultiMinds presented a client case about tag management at Unigro.be. As an online sales business, Unigro needs to be able to measure all its marketing and online sales activities accurately, and needs to be able to act ...

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