Tag: Marketing automation

27 May 2021 — Author: Siegert Dierickx

Know thy customer

While technology keeps advancing, complexity increases as well –and so do concerns about online privacy. At least part of the solution is the customer data platform (CDP), which is useful in SMEs as well as complex, international organizations. ...

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15 Apr 2021 — Author: Siegert Dierickx

The Ten Commandments of CX

What if Jesus viewed his disciples as mere servants? He might have gone down in history as just another ungrateful boss, and the good word would probably have never spread. Think about your own employees not just as hired hands, but as true ambassadors. ...

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18 Mar 2021 — Author: Peter Vertongen

The Ten Commandments of CX

Every customer interaction counts. But you should never lose sight of the overall journey. Focus on the customer journey not just the pre-sales and sales phases. ...

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16 Feb 2021 — Author: Peter Vertongen

Are marketers ruining the internet?

Marketers have the momentum to change the way we target customers and as a bonus we contribute in saving our democracy. How exciting is that? ...

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12 Apr 2019 — Author: Peter Vertongen

What is the impact of ITP 2.1 on online marketing?

For a while now, Apple’s CEO Tim Cook has been criticizing fellow Silicon Valley companies for basing their business models on the harvesting of personal information. According to Apple the collection of huge amounts of personal data by companies is harming society. That’s why the tech giant calls ...

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