Marketing automation

Beyond the Buzz: audience modeling

Beyond the Buzz: audience modeling

Lookalike audience modeling and evolutionary AI are revolutionizing old-school customer segmentation. Here’s what you should know.

Nicolas Lierman
Nicolas Lierman
data
Know thy customer

Know thy customer

While technology keeps advancing, complexity increases as well –and so do concerns about online privacy. At least part of the solution is the customer data platform (CDP), which is useful in SMEs as well as complex, international organizations.

Siegert Dierickx
Siegert Dierickx
CDP
II - Thou shalt treat thy employees as ambassadors

II - Thou shalt treat thy employees as ambassadors

What if Jesus viewed his disciples as mere servants? He might have gone down in history as just another ungrateful boss, and the good word would probably have never spread. Think about your own employees not just as hired hands, but as true ambassadors.

Siegert Dierickx
Siegert Dierickx
Customer experience
I - Thou shalt focus on the journey, not the interaction

I - Thou shalt focus on the journey, not the interaction

Every customer interaction counts. But you should never lose sight of the overall journey. Focus on the customer journey not just the pre-sales and sales phases.

Peter Vertongen
Peter Vertongen
Customer Journey
Are marketers ruining the internet?

Are marketers ruining the internet?

Marketers have the momentum to change the way we target customers and as a bonus we contribute in saving our democracy. How exciting is that?

Peter Vertongen
Peter Vertongen
Customer Journey
What is the impact of ITP 2.1 on online marketing?

What is the impact of ITP 2.1 on online marketing?

For a while now, Apple’s CEO Tim Cook has been criticizing fellow Silicon Valley companies for basing their business models on the harvesting of personal information. According to Apple the collection of huge amounts of personal data by companies is harming society. That’s why the tech giant calls

Peter Vertongen
Peter Vertongen
Privacy

Mautic review: The future of open source Marketing Automation

If I asked you to name a few marketing automation software brands, chances are you’ll name Hubspot, Marketo, Pardot or Intercom. And while these are all respectable brands with decent products, I predict another brand is going to join that list pretty soon. I’m talking about Mautic, a

Nicolas Lierman
Nicolas Lierman
Marketing

Marketing Automation Presentation

Marketing Automation is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way. However, between so many tools, options and concepts, it’s easy to get lost. The Marketing Automation Presentation below explains the concept of Marketing Automation, discusses best practices and gives

Niels Verbeeck
Niels Verbeeck
Marketing