Tag: Marketing

18 May 2021 — Author: Peter Vertongen

The Ten Commandments of CX

Move over gold, myrrh and incense. The true treasure these days is data, so you should treat it as such. People are becoming increasingly aware of how much personal data they leave behind, and it’s a reason to be cautious. ...

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22 Apr 2021 — Author: Siegert Dierickx

Eureka! with José Fernandez (D'Ieteren):

José Fernandez is chief of Marketing and chief of Digital at one the oldest family-owned businesses in the world: car distributor d’Ieteren. José has a knack for creating great customer experiences using data. We talked to him about the rise of data, and what he considers his breakthrough moment. ...

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15 Apr 2021 — Author: Siegert Dierickx

The Ten Commandments of CX

What if Jesus viewed his disciples as mere servants? He might have gone down in history as just another ungrateful boss, and the good word would probably have never spread. Think about your own employees not just as hired hands, but as true ambassadors. ...

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18 Mar 2021 — Author: Peter Vertongen

The Ten Commandments of CX

Every customer interaction counts. But you should never lose sight of the overall journey. Focus on the customer journey not just the pre-sales and sales phases. ...

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10 Mar 2021 — Author: Siegert Dierickx

Eureka! with Mieke De Ketelaere

“Suddenly, it became clear to me that customer data held a wealth of insights that could turn the marketing department from a cost into a profit center, simply through the application of data science.” ...

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