Tag: Marketing

20 May 2019 — Author: Peter Vertongen

ADOBE SUMMIT 2019 - The one where everything got bigger!

We just got back from Adobe Summit London, a conference where digital professionals, mostly Adobe’s clients, from all over the EMEA region gather to share new sparkling bold ideas. This edition of the summit reflected the growth of Adobe: everything got bigger.The cloud got bigger.The summit kicked ...

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12 Apr 2019 — Author: Peter Vertongen

What is the impact of ITP 2.1 on online marketing?

For a while now, Apple’s CEO Tim Cook has been criticizing fellow Silicon Valley companies for basing their business models on the harvesting of personal information. According to Apple the collection of huge amounts of personal data by companies is harming society. That’s why the tech giant calls ...

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02 Mar 2018 — Author: Niels Verbeeck

Data Collection as the first step towards Data Activation

In comparison to many European countries, Belgium always has been a digital marketing laggard. Last year I noticed that leveraging data-driven marketing is gaining more and more interest from big Belgian companies. In most cases, those companies already had a huge amount of data stored in a data centre or ...

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28 Oct 2016 — Author: Nicolas Lierman

Mautic review: The future of open source Marketing Automation

If I asked you to name a few marketing automation software brands, chances are you’ll name Hubspot, Marketo, Pardot or Intercom. And while these are all respectable brands with decent products, I predict another brand is going to join that list pretty soon. I’m talking about Mautic, a ...

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22 Jun 2016 — Author: Siegert Dierickx

A video recap of MeasureCamp London VI

MeasureCamp London VI In March 2015, MultiMinds attended the MeasureCamp event in London. As always, it was a great opportunity to learn, share, and network. Instead of writing a long recap, the fine people that organize MeasureCamp have created this little video that will give you a good idea what ...

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