Organize your data

Only 15% of requests for personal data are answered in compliance with GDPR

Only 15% of requests for personal data are answered in compliance with GDPR

We put GDPR’s ‘right of access’ to the test at 69 companies. Here are the results. Spoiler: most weren’t compliant.

Peter Vertongen
Peter Vertongen
Build a data strategy
X - Thou shalt be accountable for customer data

X - Thou shalt be accountable for customer data

One of the most important pillars of (customer) data protection is accountability. But what does it mean to be accountable? Find out in our final commandment.

Peter Vertongen
Peter Vertongen
Build a data strategy
Surprising move by Google: Tag Manager can now be hosted on different servers

Surprising move by Google: Tag Manager can now be hosted on different servers

Tech news: Google has made it possible to use its Tag Manager server-side. How does this work, and why is it surprising? Here’s what we think.

Quinten Van Bever
Organize your data
Beyond the Buzz: data clean rooms

Beyond the Buzz: data clean rooms

With privacy front and center in the quest for the optimal customer experience, data clean rooms are having a moment right now. But what are they, exactly? And can they live up to the hype? Here’s what you need to know.

Nicolas Lierman
Nicolas Lierman
Collect the right data
Server-side tracking: what is it, and why should you consider implementing it?

Server-side tracking: what is it, and why should you consider implementing it?

In our brand new video series ‘Tricks of the Trade’, we take a deep dive into a technology or innovation we think you should be aware of. In the first installment, our digital analyst Lara Vandooren explains what server-side tracking is, and why you should care.

Lara Vandooren
Lara Vandooren
Connect data sources
Know thy customer

Know thy customer

While technology keeps advancing, complexity increases as well –and so do concerns about online privacy. At least part of the solution is the customer data platform (CDP), which is useful in SMEs as well as complex, international organizations.

Siegert Dierickx
Siegert Dierickx
Organize your data

Is your company ready for the GDPR?

Take your agenda and on May 25, 2018, write down: “Take the day off”. It will be the most rewarding day because all your friends in the data industry will be hard at work. The reason? It’s the day GDPR will become law, and you will be totally relaxed

Philippe Vlaemminck
Philippe Vlaemminck
Improve your data literacy
Participation Metrics in Adobe Analytics

Participation Metrics in Adobe Analytics

Adobe Analytics [http://www.adobe.com] offers many interesting features, and in my opinion, the participation metric is definitely one of them. In this post I will talk about the benefits, why you should use them, and also teach you to enable them in your analysis workspace. What is a

Lara Vandooren
Lara Vandooren
Pick the right tools