Organize your data
Only 15% of requests for personal data are answered in compliance with GDPR
We put GDPR’s ‘right of access’ to the test at 69 companies. Here are the results. Spoiler: most weren’t compliant.
X - Thou shalt be accountable for customer data
One of the most important pillars of (customer) data protection is accountability. But what does it mean to be accountable? Find out in our final commandment.
Surprising move by Google: Tag Manager can now be hosted on different servers
Tech news: Google has made it possible to use its Tag Manager server-side. How does this work, and why is it surprising? Here’s what we think.
Beyond the Buzz: data clean rooms
With privacy front and center in the quest for the optimal customer experience, data clean rooms are having a moment right now. But what are they, exactly? And can they live up to the hype? Here’s what you need to know.
Server-side tracking: what is it, and why should you consider implementing it?
In our brand new video series ‘Tricks of the Trade’, we take a deep dive into a technology or innovation we think you should be aware of. In the first installment, our digital analyst Lara Vandooren explains what server-side tracking is, and why you should care.
Know thy customer
While technology keeps advancing, complexity increases as well –and so do concerns about online privacy. At least part of the solution is the customer data platform (CDP), which is useful in SMEs as well as complex, international organizations.
Is your company ready for the GDPR?
Take your agenda and on May 25, 2018, write down: “Take the day off”. It will be the most rewarding day because all your friends in the data industry will be hard at work. The reason? It’s the day GDPR will become law, and you will be totally relaxed
Participation Metrics in Adobe Analytics
Adobe Analytics [http://www.adobe.com] offers many interesting features, and in my opinion, the participation metric is definitely one of them. In this post I will talk about the benefits, why you should use them, and also teach you to enable them in your analysis workspace. What is a
