Tag: People

16 Apr 2019 — Author: Sam Van Renterghem

Why you need a JavaScript expert in your analytics team

While modern day tag management solutions offer a lot of features to make tracking a breeze even for those who never wrote a line of code, there are always some details that cannot be tracked without any coding experience. ...

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12 Dec 2018 — Author: Siegert Dierickx

AI creates jobs, right? Right!?

New technologies often confront people with a difficult factor of the unknown, with an inherent change around the corner. New technology has always – and always will be - around, we are too curious, ambitious and inventive not to want to tinker with stuff or trying to change processes for the ...

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16 Aug 2018 — Author: Siegert Dierickx

My Internship at MultiMinds

My first encounter with MultiMinds was at the VEK Career day in Ghent, which is an annual job fair organized by the VEK. As I am heading towards my last year of Business Engineering: Data Analytics, I wanted to do an internship to apply the theory into practice. At the ...

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09 Oct 2017 — Author: Siegert Dierickx

Peter Vertongen joins MultiMinds as Data Strategist for Digital Transformation & Omni-channel Marketing

Peter Vertongen joined MultiMinds at the beginning of October 2017 as a Digital Transformation & Data Consultant to support the Omnichannel Analytics and Data Management Platform activities. MultiMinds is specialized in analytics and supports clients in the discovery, determination and activation of customer and market insights, based on marketing and ...

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12 Jan 2017 — Author: Lara Vandooren

Participation Metrics in Adobe Analytics

Adobe Analytics offers many interesting features, and in my opinion, the participation metric is definitely one of them. In this post I will talk about the benefits, why you should use them, and also teach you to enable them in your analysis workspace. What is a participation metric? A participation ...

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