Pick the right tools
Four principles for a composable customer data strategy
Composable technology is a highly debated topic. In this last episode of our 3-part series, we break it down into the essentials and illustrate the 4 principles for a composable customer data strategy.
Four signs your organisation is ready for composable technology
Composable technology is a highly debated topic. In this second episode of our 3-part series, we break it down into the essentials and describe the 4 signs your organisation is ready for composable technology.
What is composable technology and why should you care?
Composable technology is a highly debated topic. In this first episode of our 3-part series, we break it down into the essentials and explain why you and your organisation should care.
Eureka! with Daniel Heer (Zeotap)
Daniel Heer, CEO of Zeotap, discusses the goodness of data, the role of governments and companies in data protection, and the main benefits and pitfalls of CDP.
Beyond the Buzz: reverse ETL
Reverse ETL as an alternative to a CDP is all the talk right now. But how does it work? And which one should you decide? Find out in a new Beyond the buzz.
The end of third-party cookies is here. Should you consider server-side tracking as an alternative?
As we are approaching the irreversible end of third-party cookies, marketers should consider the alternatives to third-party based advertising. Faithful followers know we are big fans of server-side tracking. We developed a tool to help you decide if server-side tracking is a valid alternative for your company. Should you start
Product analytics: what is it, and why should you care?
What is product analytics? It’s a new way of analyzing customer behaviour on digital platforms, which is far more in-depth than its precursor, web analytics. Dive in with our latest Tricks of the Trade video.
Marketing ETL: the futureproof method to connect marketing tools and centralize data
Marketing data has been booming, but there’s been very little reflection on how to organize that data efficiently. With marketing ETL (extract-transform-load) you can centralize all your tools. Get the full scope in our latest Tricks of the Trade.
