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Product analytics: what is it, and why should you care?

Product analytics: what is it, and why should you care?

What is product analytics? It’s a new way of analyzing customer behaviour on digital platforms, which is far more in-depth than its precursor, web analytics. Dive in with our latest Tricks of the Trade video.

Nicolas Lierman
Nicolas Lierman
Build a data strategy
Marketing ETL: the futureproof method to connect marketing tools and centralize data

Marketing ETL: the futureproof method to connect marketing tools and centralize data

Marketing data has been booming, but there’s been very little reflection on how to organize that data efficiently. With marketing ETL (extract-transform-load) you can centralize all your tools. Get the full scope in our latest Tricks of the Trade.

Quinten Van Bever
Connect data sources
Surprising move by Google: Tag Manager can now be hosted on different servers

Surprising move by Google: Tag Manager can now be hosted on different servers

Tech news: Google has made it possible to use its Tag Manager server-side. How does this work, and why is it surprising? Here’s what we think.

Quinten Van Bever
Organize your data
Beyond the Buzz: Google Analytics 4

Beyond the Buzz: Google Analytics 4

The end is near! Of Google Universal Analytics, that is. At least, that’s what Google claims, one year after launching its latest web & app analytics solution GA4. So, should you say adieu to Universal Analytics once and for all? Before you hop onto the GA4 train, here’s what you need to know.

Sam Van Renterghem
Sam Van Renterghem
Pick the right tools
Server-side tracking: what is it, and why should you consider implementing it?

Server-side tracking: what is it, and why should you consider implementing it?

In our brand new video series ‘Tricks of the Trade’, we take a deep dive into a technology or innovation we think you should be aware of. In the first installment, our digital analyst Lara Vandooren explains what server-side tracking is, and why you should care.

Lara Vandooren
Lara Vandooren
Connect data sources
GA4: The new Google Analytics

GA4: The new Google Analytics

Google recently introduced Google Analytics 4 [https://blog.google/products/marketingplatform/analytics/new_google_analytics/] (or GA4 short) as its new default experience for all new properties. The new version of Google analytics builds on the foundation of the App + Web property introduced in 2019 and is a new, ‘smarter’

Jens Buelens
Jens Buelens
Pick the right tools
DMP vs CDP

DMP vs CDP

Today’s customers interact with your brand across numerous different touch points and leave a significant trace of valuable data in these channels. Modern companies collect this data and turn it into opportunities to attract new customers and create a seamless experience for them across all these touch points. In

Jens Buelens
Jens Buelens
Connect data sources
Tracking iframes with Tealium

Tracking iframes with Tealium

Figure out how to track iframes with Tealium in a flexible manner.

Sam Van Renterghem
Sam Van Renterghem
Pick the right tools