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What is product analytics? It’s a new way of analyzing customer behaviour on digital platforms, which is far more in-depth than its precursor, web analytics. Dive in with our latest Tricks of the Trade video.
Marketing data has been booming, but there’s been very little reflection on how to organize that data efficiently. With marketing ETL (extract-transform-load) you can centralize all your tools. Get the full scope in our latest Tricks of the Trade.
Tech news: Google has made it possible to use its Tag Manager server-side. How does this work, and why is it surprising? Here’s what we think.
In our brand new video series ‘Tricks of the Trade’, we take a deep dive into a technology or innovation we think you should be aware of. In the first installment, our digital analyst Lara Vandooren explains what server-side tracking is, and why you should care.
Google recently introduced Google Analytics 4 [https://blog.google/products/marketingplatform/analytics/new_google_analytics/] (or GA4 short) as its new default experience for all new properties. The new version of Google analytics builds on the foundation of the App + Web property introduced in 2019 and is a new, ‘smarter’
Today’s customers interact with your brand across numerous different touch points and leave a significant trace of valuable data in these channels. Modern companies collect this data and turn it into opportunities to attract new customers and create a seamless experience for them across all these touch points. In
Figure out how to track iframes with Tealium in a flexible manner.