Tag: Tag Management

02 Mar 2018 — Author: Niels Verbeeck

Data Collection as the first step towards Data Activation

In comparison to many European countries, Belgium always has been a digital marketing laggard. Last year I noticed that leveraging data-driven marketing is gaining more and more interest from big Belgian companies. In most cases, those companies already had a huge amount of data stored in a data centre or ...

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12 Jan 2017 — Author: Lara Vandooren

Participation Metrics in Adobe Analytics

Adobe Analytics offers many interesting features, and in my opinion, the participation metric is definitely one of them. In this post I will talk about the benefits, why you should use them, and also teach you to enable them in your analysis workspace. What is a participation metric? A participation ...

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06 Dec 2016 — Author: Nicolas Lierman

Google Analytics and Tag Manager with Ionic and Cordova apps

Recently we did a tracking implementation for a client with an online service that had both a standard website and a mobile iOS app. The app, however, was hybrid app based on the Cordova framework. It’s a technology that allows you to use standard web technologies to develop cross-platform ...

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30 Sep 2016 — Author: Sam Van Renterghem

How to measure Ad Blocker with Google Tag Manager

Have you ever wondered how many people on your site have an Ad Blocker active? Would you like to know what effect this has on your visitors? If your answer is “Yes”, then this post is for you! Introduction To measure Ad Blockers, you will need access to the tag ...

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20 Oct 2014 — Author: Siegert Dierickx

Build Your Own Marketing Cloud Through Tag Management

Over the decade, online presence and e-commerce have gradually become the main communication and sales channel for all of our clients. Their goal is to keep improving customer experience which should lead to optimised customer engagement and satisfaction, increased conversion ratios, as well as drive quality traffic through multiple channels. ...

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