Tag: Testing

06 Sep 2019 — Author: Jens Buelens

The “What?”, “Why?” and “How?” of A/B testing

A/B testing can be a very valuable technique to optimise your website and online content. Nowadays all big companies are continuously running A/B tests in order to learn about their audience preferences and enhance the effectiveness of their online efforts. But what are A/B tests? Why do ...

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