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Server-side tracking: what is it, and why should you consider implementing it?

Server-side tracking: what is it, and why should you consider implementing it?

In our brand new video series ‘Tricks of the Trade’, we take a deep dive into a technology or innovation we think you should be aware of. In the first installment, our digital analyst Lara Vandooren explains what server-side tracking is, and why you should care.

Lara Vandooren
Lara Vandooren
server-side tracking